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Dubai set a new visitor record in 2016 and the number of Swedes travelling to the emirate is only increasing, according to new statistics from the Dubai Tourist Board.

Swedes to Dubai

In 2016, Dubai welcomed 14.9 million foreign visitors, improving on its previous record by 5 per cent.

The number of Swedes travelling to Dubai last year was 102,836, up 6 per cent on the previous year, according to figures from Dubai Tourism.

Part of the reason why more and more Swedes are finding their way to Dubai may be that Apollo has invested heavily in travel there.

Peter Browall, General Manager of Apollo in Sweden, explains the interest in Dubai as follows:

- We are experiencing an increased demand for destinations where you don't have to feel anxious, and within reasonable flying distance. At the same time, travellers want high-class hotels and a wide range of fun activities, dining and shopping.

- You get all that in Dubai - with just a six-hour flight from Sweden. The quality product, relatively short flight time and fantastic winter climate is something many families with children value," says Peter Browall.

Dubai aims to attract 20 million foreign visitors by 2020 and seems to be well on its way.

A large number of new hotels are being built to accommodate tourists. Last year, Dubai added more than 4,500 new hotel rooms, bringing the total number of rooms in the city to almost 103,000.